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I’m a school-run-taker, fairy-cake-baker, deal-maker, orgasm-faker, nit-raker, rattle-shaker … new Fiat ad rocks da...
Rather than another boring car ad, you know the ones with panoramic views, winding roads and well behaved children, Fiat took a different approach. Talk about speaking directly to your target market! The motherhood rap is rocking the YouTube world. Word!
I apologise in advance. To discover what were the most watched YouTube videos in 2012, you will have to endure two of the most annoying songs of the year. Sorry.
"We now have 450 live videos on our dedicated YouTube site, with more than 5,000 subscribers and a track record of 6.5 million views and we will be looking to grow this further with a better and more enriching experience for users." Andrew McEvoy, Managing Director, Tourism Australia.
Kids at Switch seeks to not only foster financial literacy in students, but to do so in a way that taps their passions and sense of play into a sense of unshakeable purpose. The concept is inspired by the disparate influences of highly successful investors such as Robert Kiyosaki and Warren Buffett, and innovative educationists such as Sir Ken Robinson, besides Finland’s education system.
Online video remains a small, but growing, proportion of total TV and video revenues. Informa estimates that it will account for 8% of such revenues by 2017. By the end of the decade, if current growth rates continue, it will account for over 10% of revenues. However, its value in the market today is concentrated among only a few players.
Some must be. This ad from UK based 4G provider 4GEE (we see what they did there!) takes one of the 2011 YouTube video hits, Fenton, and remasters it into an ad.
Stackla is at the forefront of an emerging trend, where brands and organisations are providing curated social media content to their fans, providing a more relevant & tailored social experience.
biNu, a four-year-old Sydney startup, is not the only one seeking to do so but might have just became the most high-profile one – what with a $2 million funding round led by former Google CEO Eric Schmidt’s TomorrowVentures, and including WorldReader founder David Risher and other private investors in Australia and the U.S.
The Business Monitor, which surveyed 1,004 SME operators, found online business activity such as online transactions, email marketing and social media to be in decline. Less than a quarter (24%) used search engines to promote their business, down from nearly one-third (31%) in March. Social media activity on Facebook, YouTube and Google+ fell three percentage points to 15% and professional networking on LinkedIn fell six percentage points to 13%
Who's that cheeky bloke behind the Queen? After realising he was on camera, and being beamed across the planet, the guy standing to the right behind the Queen realises the top of his head is cut off in the shot. He slowly, sneakily bends his knees so the glory of his full head of hair is included in the footage.
Kondoot calls itself the world’s “first integrated, social live video platform.” It's founders are being referred to as the Australian Zuckerbergs. It's heading for a humble $10 million share offering on the ASX. So, what's it really all about?
an you believe it? YouTube is seven years old. It seems like only yesterday that it had just a few thousand videos. Yet, it's also one of those strange situations where it's hard to remember life before YouTube.
What was the last thing you did before booking your movie tickets? One in five logged on to Facebook and checked out what their close friends said about the movie, and an even higher 38% found other ways to do the same, suggesting a clear shift in the dynamics of viral marketing.
No more having to wait for buffering with your patchy download, you can watch your YouTube videos instantly, direct from your shiny, new DVD collection!
The Internet has become more and more visual – people watch more than they read. YouTube is now the world’s second biggest search engine, with over three billion videos viewed daily and 48 hours of video content uploaded every minute. Join Internet video and search guru Jim Stewart as he reveals the 5 critical steps for creating and delivering web videos that stand out without breaking the bank.
Clearly crafted to appeal to the maturing Gen X market, this Honda ad has been released as an an attempt to score a pre-Super Bowl touchdown. While traditional advertising budgets are decreasing, Super Bowl advertising costs are on the rise -- not because of the vast number of people who watch 'the game' but because of the even vaster number who share the 'made to be viral' clips.
"Friday"? Srsly, Australia? Yes, sadly, that ultra-bubbly Rebecca Black music vehicle that makes all right-minded people want to spontaneously combust was the nation's most viewed "community" video in 2011, according to the tastemakers at YouTube.Stay classy, Australia. (And don't forget to watch the second video. It's barking hilarious!)
We've thrown a whole bunch of these whipsaw "did you know?" presentations at you over the years. And we'll continue to do so. Because they're fun. And, like this little video about the social media explosion, they give you tasty stuff to chew on. For example, did you that Justin Beiber, Lady Gaga and Britney Spears have more Twitters followers combined than Australia has people?
A tweet or a YouTube video can be perceived as a bully pulpit in which the poster has full control of the message because there's no one around to pose a question such as, "Huh?" As our video Exhibit A, we offer Madonna and her recent hydrangea kerfuffle.
A recent list of the World’s Top Tools for Learning is a stark reminder of how rapidly the educational ecosystem has moved beyond the traditional classroom. Most young professionals seem to have readily embraced the ability to learn quickly and interactively, formally and informally, in a real-time environment that was utterly unimaginable only a decade ago -- citing YouTube, Wikipedia, Twitter and Slideshare. But where was Microsoft Excel?