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Australia’s most ‘remarkable’ companies go wild at the 7th annual Cool Company Awards

The Coolest Company accolade was awarded to app developer Budge for creating a way to make gaming meaningful. “When is losing fun? When charities win,” said Tuckerman.

Meet Yellowfin, Anthill 2012 Cool Company Award Winner [Global Growth Category]

Yellowfin's innovation is a single integrated platform that brings all the tools of business intelligence into one place. And Yellowfin is making a splash well beyond Australian shores, counting a partnership network of more than 150 organisations in over 40 countries.

Yellowfin for the iPhone and iPad (SMART 100)

Yellowfin’s new application aims to differentiate the company from the dryness and complexity of other BI vendors by delivering a consumer-oriented mobile application for business analytics. Why? Because analyst firm Gartner states that ease-of-use is now the most important factor in any BI solution, but TDWI research shows that user adoption rates – the number of people within an organisation who actually use BI software on a regular basis to help make business decisions – are low.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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