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Here’s how to tackle five of the major challenges Australian SMBs are facing today

Over two million SMBs form the backbone of the Australian economy. They are hardworking business owners and staff members that have made a name...

Oneflare hits $100 million in job requests less than a year after reaching $50...

Aussie online local service marketplace Oneflare recently reached the remarkable milestone of $100 million worth of jobs requested through the platform. Since launching just four...

Why the Yellow Pages is helping to make SMEs part of the mobile web

Mobile devices are where it’s at. This is something we all know. Having a mobile-formatted website is simply a must-have at this point. In spite of this seemingly compulsory information, survey says: (dramatic pause) - Fewer than ten-per cent of SMEs in Australia have mobile-friendly websites. Ouch.

6 digital marketing tips that I learnt from the Driving Your Business seminar

My husband Robert and I started our business only six years ago. We have always used TV and print advertising to drive business, but it has taken a while to get our heads around online marketing. Last week, we attended the Yellow Pages Driving Your Business Series digital marketing seminar in Brisbane, and picked up some really important tips that we can now use in our own business. These are the top six hot tips that we took away from the event.

Yellow Pages hits the road to help SMEs close digital-marketing gap

Many of Australia's small- and medium-sized business are at risk of being eclipsed by larger competitors in digital marketing. Sensis and its Yellow Pages team of digital experts are embarking on a tour of Australia to help SMEs become more digitally savvy.

Facebook’s population is likely to exceed 500 million by June. But what will this...

In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.

Facebook's population is likely to exceed 500 million by June. But what will this...

In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.

Yellow Pages responds to Hidden Pizza campaign critics

A couple of weeks back Lachy Wharton’s article Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy set off a tide of comment here on Anthill and through various social media channels. Much of this sentiment, like the article itself, was critical of Yellow Pages’ campaign. At the time, the marketers at Yellow Pages were staying tight-lipped. However, now that the campaign has concluded Stephen Ronchi has accepted our invitation to present the Hidden Pizza campaign from Yellow Pages’ perspective.

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages' digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

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