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Fancy writing the next bestseller? DIY publishing site Tablo needs you (and me)

Where to, for real pages? Talk to ten writers about the future of books in the digital age, and you’re bound to get ten different...

Hell-bent on disrupting the publishing industry, Tablo has now launched a social network for...

Publishing start-up Tablo recently announced the launch of new social features for its cloud-based e-book publishing service, marking the biggest shift in the platform since its...

How to write copy when you have little, or nothing, to work with

Most copywriters know the feeling; you’ve been hired to write a lengthy website for a company, but you’ve been given no or very little information about their services, their history or their products. How are you supposed to fill up 5 pages when you basically know nothing about what the company does?

The best way to gain attention in the information age

In the 1920s, Ernest Hemmingway sat around a table of fellow writers and bet them that he could write a story in just six words. With great disbelief, the writers took his bet. Hemmingway quickly wrote six words on a napkin and passed it around the table. The words were: “For Sale, Baby Shoes, Never Worn.” On the issue of brevity, Hemmingway was a man ahead of his time.

Procrastination anyone?

I've been procrastinating today -- though, technically, trawling for interesting web videos is part of my job description. Nevertheless, what a stroke of luck to stumble on a video homage to procrastination while procrastinating.

Twelve ways to ignite your writing

With consumers being bombarded by more words then ever before, being able to produce clear and compelling written copy is one of the best ways to elevate you above competitors. Here are 12 ways to ignite your writing.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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