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If running your business isn’t fun, you must be doing it wrong!

For most business owners, rather than becoming a gateway to freedom and fun, their business becomes a trap that imprisons them. In this article I’ll reveal why that happens and demonstrate how you don’t have to sacrifice your life for your business to achieve success. Business is fun for successful entrepreneurs and it can be fun for you. If it isn’t fun, you must be doing it wrong.

Make sure you’re never too busy to read

Whether it’s audio books, eBook readers or actual real books (with paper, for Gen Ys reading this), books are still one of the best ways to really learn something new. The increasing trend towards shorter, smaller, briefer, 140 characters is great to a sense of what’s going on, but it’s insufficient to actually change the way you think.

Make sure you're never too busy to read

Whether it’s audio books, eBook readers or actual real books (with paper, for Gen Ys reading this), books are still one of the best ways to really learn something new. The increasing trend towards shorter, smaller, briefer, 140 characters is great to a sense of what’s going on, but it’s insufficient to actually change the way you think.

5 key marketing pitfalls your business must avoid

The Australian Bureau of Statistics recently released a report titled: Counts of Australian Business that looked at (among other things) the mortality rates of...

FREE BUSINESS TOOLS

The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

FREE BUSINESS TOOL

Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE