Tag: word of mouth marketing
Taryn Williams has raised $750,000 in seed capital for her disruptive tech start-up
TheRight.Fit, a website connecting brands and agencies with creative freelancers and talent, has secured $750,000 in a seed capital raise from AirTree Ventures.
Customer lurrrvve – are you getting enough?
Few things warm business owners' hearts more than positive customer feedback. If we’re truthful, it’s why we got into business in the first place.
What creates word of mouth? A case study in coffee talk.
What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup's conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.
There’s a lot of iTalk going on, marketing survey says
Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.
There's a lot of iTalk going on, marketing survey says
Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.
Soup’s Sharyn Smith and the growing influence of ‘word-of-mouth’ marketing [PODCAST]
Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.
Soup's Sharyn Smith and the growing influence of 'word-of-mouth' marketing [PODCAST]
Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.
