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Marketing expert and entrepreneur Lauren Fried says if your business isn't marketing to women, regardless of your product, it's missing out big time.
In 2013, the devastating Bangladeshi factory collapse that killed 1,127 people left many consumers with questions about the ethics of multinational fashion retailers. Some...
First up, this is actually an ad for Pantene shampoo made in the Philippines. It's remarkable for two reasons. Firstly, unless I told you that, you...
Australian women choose work-life balance over wealth: how women are measuring their professional success
Women in Australia feel confident about their careers and upbeat about their ability to have a fulfilling work and family life. A massive 82% of the 400 Australian respondents consider their careers ‘successful’, while 70% of those with children believe they can ‘have it all’.
Founded little over a year ago on the back of a credit card 'investment' Show Pony Fashion has defied the industry trend of sliding sales to post it's first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia's fashion-conscious women.
The Eighth Annual Stevie Awards for Women in Business invites successful women to have their accomplishments recognised on a global scale. The awards are judged by several leading women entrepreneurs, and winners will be announced at a gala awards dinner in New York City in November.
According to Michael Blythe, Commonwealth Bank Chief Economist, “The divergence between retail and non-retail spending trends, where women and men’s spending dominate respectively, correlates with the divide in gender sentiment. Department store sales, for example, where women are responsible for 59% of spending, is soft. And this softness is linked to the less positive sentiment of female consumers.”
The Hydrogen Group, through its report ‘Global professionals on the Move 2011’, has found that women are more likely to advance in their professions if they have experience abroad. Yet, according to the survey, of all the Australians working overseas, 67% are men and 33% are women.
Recently, I attended a breakfast about gender disparity. Interestingly, the research shows some real gems of wisdom about how to raise girls to become future leaders. Our lessons about leadership start very early on, it seems, and our ability to lead is ingrained well before we even leave school. Here are five ways to turn our daughters into powerful business leaders of the future.
Imagine this... You are one of one hundred and thirty women walking into a room to learn about networking with men to gain board positions. As you walk in, you see the only male presenter standing there, smiling, next to the door. He is not directly in your way. However, he is standing just far enough from the doorway that you have to change direction to make your way around him to enter the room and find your seat. Do you make an effort to say hello or walk on by?
It seems to me that the biggest thing holding Australian businesses back right now is the “me too” syndrome. I do not consider the fact that there are not enough women on boards and in senior management positions to be merely a sexist thing. What I mean is that there is an ingrained corporate culture that says the leaders and directors want to hire others that are “like them”.
The web and email content that women find interesting is radically different to the content that interests men. So it stands to reason that engaging men and women online requires fundamentally different strategies.
Nominations for the 2010 Veuve Clicquot Business Woman Award opened on October 1, 2009.
Great news for Australian science with Tasmanian-born molecular biologist Elizabeth Blackburn yesterday being awarded a Nobel Prize in Medicine.
As if it wasn't hard enough to be a female entrepreneur, and a mother to boot. Now comes news that mothers of modest means who are working full time are more likely to have fat kids.
It was time to pop the corks on bottles of bubbly this week when Mandy Foley-Quin, CEO of Stedmans Hospitality, was named Australian winner of the prestigious Veuve Clicquot Business Woman Award 2009.
Wow! The comments generated by yesterday's blog post certainly had us on the edge of our seats and doing some serious introspection. Firstly, some...
Thirty must be a magic number. Within 30 minutes of launching our 30under30 awards program last Wednesday, we’d received over 30 nominations. They came from...