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As anyone who’s had the flu knows, viruses are no walk in the park. Then spare a thought for your poor old computer, which may be at risk of picking up bugs from other infected systems and passing them on – if you haven’t protected it.
Nigel Malone keeps his favourite ten keynote slides related to strategic business development – his “Ten Commandments” – close to his chest at all times. Okay, sometimes he puts them down to bathe, but they are never far from his thinking. His favourite slide number 2 is Wind and Webster’s ‘Six buying roles’ model. Developed initially in the 1970s, it was designed to explain the many buying roles within a large organisation, but is equally applicable to a family unit facing the challenge of deciding upon what to eat for dinner.