Home Tags Will Easton

Tag: Will Easton

ingogo wins over top investors as it plays catch-up with goCatch

The race to get the most compelling taxi app to your nearest smart-phone is revving up. Ingogo is playing catch-up with goCatch, the iPhone app that won the $50,000 top prize at Tech23 last month. But it may have stolen a march by attracting marquee investors.

Google unleashes search power on shopping sites

Google Commerce Search lets online shoppers browse, navigate and search in the way they're used to with Google web search, with familiar features like spelling correction and search suggestions. The opportunity to tap into the Google magic comes with a price, of course; the cost of Commerce Search starts at $25,000 a year.

Want to be exactly what your customers are looking for online? Tap into the...

This more sophisticated way of searching marks the realisation of a catchphrase which was coined some seven years ago, ‘the long-tail’. The theory suggests that businesses capable of selling specialist, low-volume products to people actively seeking them can collectively match the revenues of large-volume, mass-market products, by...
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE