Tag: Web Marketing

US telco Verizon seems to have settled on the open warfare tactic on behalf of Motorola's yet-to-be-released Droid handset. This ad, dubbed "iDon't", runs through all the things the iPhone doesn't do (that Droid does... or will).

US telco Verizon seems to have settled on the open warfare tactic on behalf of Motorola's yet-to-be-released Droid handset. This ad, dubbed "iDon't", runs through all the things the iPhone doesn't do (that Droid does... or will).

When I started my business I knew it had to grow from a foundation of personal contact and referrals. To do this people said I had to network. This scared the crap out of me.

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

According to Kawasaki, Twitter is moving away from just the personal, “we chatter,” and becoming heavily used by brands. But not as you might expect, or indeed, as the Twitter founders could ever have conceived.

Blogging has moved well beyond the ridicule it once received as the platform for narcissists and propeller heads. But there are still a small few who find the prospect of sharing their whims and wisdom on a regular basis with strangers a tad daunting. That's why I was pleased to discover the following post by satirist, corporate comedian and hoax speaker Graeme Bowman pinged into my Twitter feed.

Karly Chan has a pathological fear of boredom. Though she's pretty sure she's never actually been bored in her life, she dived into the world of entrepreneurship to ensure that she never has to experience it at all.

Online marketing means more than having a pretty website. There is a 'science to design' that most web developers simply don't want to know about.

It's becoming impossible to get through the day without hearing some expert or other holding forth about personal branding. But could we be at risk of taking ourselves too seriously?

From time to time a slick retail business's website grabs our attention. Take www.redshedcafe.com.au, the digital window to the real Red Shed Cafe located at Medhurst Wines in Victoria's Yarra Valley.

From time to time a slick retail business's website grabs our attention. Take www.redshedcafe.com.au, the digital window to the real Red Shed Cafe located at Medhurst Wines in Victoria's Yarra Valley.

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

The 'zing' factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.

Everything on the public web gets indexed and cached by Google, so even when we delete something it is still publicly accessible. The crisp click you hear when you hit the Enter key and send personal information into the digital wild is the sound of you relinquishing complete control over that information.

This week Ross Dawson released a list of extraordinary technologies he thinks will be commonplace seven years from now, in 2016.

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

This month, we have decided to explore the many facets of online marketing - from web development to the application of social media channels. For want of a better name, we’re calling this exercise Online Marketing Month. Over the next four weeks, we’ll be bringing you a range of opinions, articles and 'experiments' on this topic, culminating in an evening seminar and half-day workshop, to be held in collaboration with Design Victoria (aptly titled ‘Online Marketing by Design’).

Google’s Head of Online in Australia, Julian Persaud, explains how search trends can reveal valuable insights about your customer and your market.

Remember the random cut and paste lettering of ransom notes from old movies and cop shows? Well, here's a cool API mashup that takes letters in various styles and fonts from Flickr so that you can spell your name, your company name, your friend's, spouse's, pet's names like any respectable cartoon villain.

Regular Anthill contributor Steve Sammartino published an interesting post on his blog this morning. Steve is in the process of tweaking the pricing model for his company Rentoid and relayed a nugget of advice offered to him by fellow entrepreneur Chris Pearson (founder of Skitch and Comic Life).