Tag: Web Marketing

Protein One, winner of the Commercial Creativity Award at the 2009 Anthill Cools for its Ask The Butcher creative campaign, unexpectedly stormed up the iTunes charts over the holidays with its 'Ask The Butcher' iPhone App.

Protein One, winner of the Commercial Creativity Award at the 2009 Anthill Cools for its Ask The Butcher creative campaign, unexpectedly stormed up the iTunes charts over the holidays with its 'Ask The Butcher' iPhone App.

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).

Today, we were pleased to discover that Anthill has defied a downward trend and, indeed, scored top spot as the most 'engaging' site among the Audit Bureaux of Australia's Top 20 Media Sites.

Today, we were pleased to discover that Anthill has defied a downward trend and, indeed, scored top spot as the most 'engaging' site among the Audit Bureaux of Australia's Top 20 Media Sites.

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its sell-out event series, Online Marketing by Design, to include Sydney. This event is a must for any growing business with a desire to improve the performance of its web marketing and gain a firm understanding of social media tools for business.

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

In this funny, rapid-fire 4 minute clip, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to Web stardom. The lesson of Mister Splashy Pants is must-see for meme-makers and marketers in the Facebook age.

Web analytics company Webtrends has forecast what it sees as the five key trends in the web analytics industry for 2010.

Profits have always been made by those organisations that owned the most attention. What's changing now is that it's much, much easier to acquire some of that ownership. Called ‘Streams of Content’, the presentation likens the flow of information in modern society to a stream.

Earlier this year, Australian wallet maker Dosh Wallets released its second line of wallets (which are über cool, by the way). Consumer awareness was low, so Dosh Wallets hired digital strategist Julian Cole and his team at Sydney-based agency The Population to create a buzz online for the product line release.

Some quick thoughts on one of the hardest things to do as an entrepreneur (or intrapreneur) -- holding both a big vision and a brutal focus in your mind at the same time. They sound like contradictions and in many ways they are the endlessly feuding families of a new venture. You need to make them happy neighbours though.

The enemy shall be known by the name ... People-who-have-to-use-big-words-to-sound-smart-even-in-marketing-copy-where-the-point-should-be-to-sell-rather-than-to-be-liked.

The apathy toward online retailing by Australia’s incumbent ‘bricks and mortar’ retailers has allowed some notable upstarts to gain a foothold in the digital shopping space. Kim Wingerei examines opportunities lost and seized.

Effective marketing design requires more than just technical knowledge and an eye for what is beautiful or attractive. How a design can effectively engage the mind and influence human behaviour is far more important than simple aesthetics.

If you are serious about building your business, you need to have a twitter account. Use it to build a following, engage in conversation, expand your reach, update your customers, make an offer or just simply float out an idle thought or two. There is however one question which remains up in the air: Do you mix personal and business under a single account?