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Cool Award winner carves up iTunes charts with 'Ask the Butcher' iPhone app

Protein One, winner of the Commercial Creativity Award at the 2009 Anthill Cools for its Ask The Butcher creative campaign, unexpectedly stormed up the iTunes charts over the holidays with its 'Ask The Butcher' iPhone App.

Cool Award winner carves up iTunes charts with ‘Ask the Butcher’ iPhone app

Protein One, winner of the Commercial Creativity Award at the 2009 Anthill Cools for its Ask The Butcher creative campaign, unexpectedly stormed up the iTunes charts over the holidays with its 'Ask The Butcher' iPhone App.

Your votes are in. So what was Australia's dumbest business decision for 2009?

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).

Your votes are in. So what was Australia’s dumbest business decision for 2009?

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).

Anthill named Australia's "most engaging" media site, according to Audit Bureaux of Australia

Today, we were pleased to discover that Anthill has defied a downward trend and, indeed, scored top spot as the most 'engaging' site among the Audit Bureaux of Australia's Top 20 Media Sites.

Anthill named Australia’s “most engaging” media site, according to Audit Bureaux of Australia

Today, we were pleased to discover that Anthill has defied a downward trend and, indeed, scored top spot as the most 'engaging' site among the Audit Bureaux of Australia's Top 20 Media Sites.

Do you really understand online marketing? It's about more than having a pretty website.

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...

Do you really understand online marketing? It’s about more than having a pretty website.

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its...

Online Marketing by Design… comes to Sydney! (Digital Marketing Masterclass)

If you are serious about growing your business through online marketing, Anthill is pleased to announce that it has extended the run of its sell-out event series, Online Marketing by Design, to include Sydney. This event is a must for any growing business with a desire to improve the performance of its web marketing and gain a firm understanding of social media tools for business.

The 10 Dumbest Business Moments for 2009. It’s time to vote!

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

The 10 Dumbest Business Moments for 2009. It's time to vote!

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

Reddit co-founder Alexis Ohanian explains how one humpback whale rose to Web stardom

In this funny, rapid-fire 4 minute clip, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to Web stardom. The lesson of Mister Splashy Pants is must-see for meme-makers and marketers in the Facebook age.

5 key web analytics predictions for 2010

Web analytics company Webtrends has forecast what it sees as the five key trends in the web analytics industry for 2010.

Are you a modern day information broker? If so, that could make you a...

Profits have always been made by those organisations that owned the most attention. What's changing now is that it's much, much easier to acquire some of that ownership. Called ‘Streams of Content’, the presentation likens the flow of information in modern society to a stream.

How to harness bloggers to spread your message (the right way)

Earlier this year, Australian wallet maker Dosh Wallets released its second line of wallets (which are über cool, by the way). Consumer awareness was low, so Dosh Wallets hired digital strategist Julian Cole and his team at Sydney-based agency The Population to create a buzz online for the product line release.

Vision and Focus, the Capulet and Montague of business strategy

Some quick thoughts on one of the hardest things to do as an entrepreneur (or intrapreneur) -- holding both a big vision and a brutal focus in your mind at the same time. They sound like contradictions and in many ways they are the endlessly feuding families of a new venture. You need to make them happy neighbours though.

Obfuscation for idiots: jargon and the end game

The enemy shall be known by the name ... People-who-have-to-use-big-words-to-sound-smart-even-in-marketing-copy-where-the-point-should-be-to-sell-rather-than-to-be-liked.

Will Australian retailers get serious online any time soon?

The apathy toward online retailing by Australia’s incumbent ‘bricks and mortar’ retailers has allowed some notable upstarts to gain a foothold in the digital shopping space. Kim Wingerei examines opportunities lost and seized.

How to use human selfishness to fire up your marketing

Effective marketing design requires more than just technical knowledge and an eye for what is beautiful or attractive. How a design can effectively engage the mind and influence human behaviour is far more important than simple aesthetics.

When you tweet, do you combine personal with business?

If you are serious about building your business, you need to have a twitter account. Use it to build a following, engage in conversation, expand your reach, update your customers, make an offer or just simply float out an idle thought or two. There is however one question which remains up in the air: Do you mix personal and business under a single account?

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FREE BUSINESS TOOL

Generating Web Traffic with Mark Middo and James Tuckerman [FREE REPORT]

Not all websites are created equal. That’s the first – and perhaps harshest – lesson when venturing into the ever evolving world of online marketing. Websites don’t draw visitors just by existing; they require love, attention and an understanding of how search engines think. In this Cheat Sheet, Anthill Magazine’s James Tuckerman and guest Mark “Middo” Middleton share their combined wisdom on generating web traffic for new and old websites.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE