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How to make your website get more leads, enquiries and sales [VIDEO SERIES]

Almost every business today has a website. However, for many organisations, this online presence is simply not generating new leads, enquiries, sales and more...

Six easy ways to improve your website and make your customers happy at the...

Your company website is another member of your sales team. If promoted correctly, thousands of potential and existing clients will view it regularly. Sounds simple? Maybe. A professional marketer will help you maximise this advantage.

“Does your website make you money or cost you money?”

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

"Does your website make you money or cost you money?"

There is a purpose to design that many developers (and even some marketers) simply don't want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.

Could SME business owners soon become the new media barons?

After reading Matthew De Silva's post yesteday on last month’s Media 2010 conference, I spent the evening thinking about the challenges facing old media. As I pondered, I was struck by a radical (yet logical) series of thoughts, leading to the following question. Could small business owners soon become the new media barons? Let me explain.

How to get free marketing

It’s what we all want, and (although unlikely) if it’s not what we want, then our company’s balance sheets could certainly benefit from it – marketing for free.

Online Marketing By Design seminar, Sydney [video]

On 2 February, Anthill Magazine and Mumbrella co-hosted "Online Marketing by Design", a panel event held at the Shelbourne Hotel in Sydney. An extension of the successful event held in Melbourne late last year, the Sydney event sold out quickly and the room was brimming with both people and ideas about marketing in the rapidly evolving digital age.

Create a marketing campaign in 60 seconds

The complex and expensive world of professional marketing is an outsourced expertise that is mostly out of bounds to startups and SMEs. While many resources are available to the small business owner, it can also often come down to having the time to research and follow up on new ideas. This is where a novel product from Australian-based marketing company ChildsPlay Marketing can come in handy.

Debate rages at Mumbrella/Anthill Online Marketing by Design in Sydney last night — #mumhill...

There were plenty of great insights and conversations shared about marketing and social media at last nights Online Marketing By Design event held at the Shelbourne Hotel in Sydney, co-hosted by Mumbrella and Anthill Magazine.

Website of the Week: The Loop helps creative people sell themselves

Creative industries have changed dramatically over the past decade, but unfortunately the options for creative professionals to showcase their talent to peers and prospective employers hasn’t. Until now.

The worst viral TV ad ever? Coke’s pimped vending machine leaves a bad taste...

The 'viral' video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.

The worst viral TV ad ever? Coke's pimped vending machine leaves a bad taste...

The 'viral' video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.

Research: Australians lead the world in time spent on social media

A recent survey by The Nielsen Company has shown a global rise of time spent on social networking sites, such as Facebook and Twitter, of two and a half hours for December 2009 and December 2008. Going from three hours to five and a half hours represents a staggering 82 percent increase.

How to build a business in 7 days for under $500 [Day#7: The Launch]

So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin set himself the challenge of launching a startup in seven days for less than $500. He’s posted daily summaries for seven days. This is his seventh and final post in the series.

End of the Tyranny of Distance? Going global in the digital age.

The world is getting much smaller, which is a particularly good thing for Australia, writes Austrade’s Chief Economist Tim Harcourt.

How to build a business in 7 days for under $500 [Day#6: The Gateway]

AutoCarLog was quickly becoming a fully-functional system to manage vehicle mileage logbooks online. Now I needed a way for my customers to update their log books using SMS, and for this I needed an SMS gateway.

How to build a business in 7 days for under $500 [Day#5: The Design]

So, you want to start a business but have no time or money? That’s no excuse, according to Sebastien Eckersley-Maslin. In early 2010, serial...

Why SEO is just sooooo 2009. Is social media the future of internet search?

I used to Google hairdressers, plumbers, cafes. Now I ask my Facebook and Twitter connections who to go to, because a personal recommendation tells me a lot more than someone’s website can. SEO is doomed. In the format we know it, at least.

How I made Twitter my 'dirty whore' and got suspended

As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can't give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes. Let me start with a confession.

How I made Twitter my ‘dirty whore’ and got suspended

As a bootstrapping entrepreneur, I have very little patience for marketing campaigns that can't give me a definable and measurable result, which is why, I thought it might be helpful to write a post about how we, at Anthill, and I have personally used Twitter over the past 12-months for business related purposes. Let me start with a confession.

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