With the importance of search engine optimisation (SEO) receiving wider recognition, the copywriting landscape is changing. There are new rules writers need to adhere to when producing web copy to attract eyeballs.
Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.