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Can Facebook really deliver on its goal to redefine the internet?

Many years ago, Google took centre stage just as the world began to buzz about web 2.0. Could it be Facebook's turn to take the digital reins and deliver the next meaningful evolution of the web from the realm of geekdom to the mainstream.

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages' digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

Hidden Pizza Restaurant reveals not-so-hidden flaws in Yellow Pages’ digital strategy

What Yellow Pages has done with this campaign is spend (undoubtedly) an enormous amount of money reminding you that it exists. In the process, it may have also unwittingly demonstrated the strengths of its competition.

Anthill seeks part-time rabble-rousers

Are you an active or aspiring blogger, with exciting, inspiring, erudite, informative things to say, yet feel frustrated at how hard it has become...

Is Twitter the start of Web 3.0?

The people at the pointy end of the internet pecking order are already talking about and planning the Semantic Web - or Web 3.0 - which is meant to help us make sense of all of this data. So what is Web 3.0 and what does it have to do with Twitter? To explain, let's start back a few years...

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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