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It offers an immersive environment for the users: and this is where everything else pales. Getting users completely immersed into your content creates a new experience, a new way of interacting with your message and brand.
There's a special kind of crazy reserved for people who do stunts. Especially stunts like this one. Volvo Trucks wanted to demonstrate the precision and control of its new line of trucks. So, what better way than to have someone tight rope walk between two trucks.
Public Relations is the art of relevant storytelling for corporations and individuals. It’s about finding your story and communicating your story to create allure and desire around your brand. Most importantly, it’s about effective, infectious communication which generates positive results.
Here's a new "projection" technology that is sure to turn heads. These hypnotic 3D video mapping projections are the work of Dutch creative agency NuFormer Digital Media, which employs a battery of powerful projectors to render the effect on buildings of any size. Awesome.