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Step into the future – how to incorporate virtual reality tech into your marketing...

It offers an immersive environment for the users: and this is where everything else pales. Getting users completely immersed into your content creates a new experience, a new way of interacting with your message and brand.

Whatever you do, don’t look down. Volvo Trucks takes on content marketing [VIDEO]

There's a special kind of crazy reserved for people who do stunts. Especially stunts like this one. Volvo Trucks wanted to demonstrate the precision and control of its new line of trucks. So, what better way than to have someone tight rope walk between two trucks.

Ready for your close-up? Why PR is all about great storytelling

Public Relations is the art of relevant storytelling for corporations and individuals. It’s about finding your story and communicating your story to create allure and desire around your brand. Most importantly, it’s about effective, infectious communication which generates positive results.

Creative laser projections supercharge building facades

Here's a new "projection" technology that is sure to turn heads. These hypnotic 3D video mapping projections are the work of Dutch creative agency NuFormer Digital Media, which employs a battery of powerful projectors to render the effect on buildings of any size. Awesome.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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