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A frame within a frame: Volkswagen makes a point using YouTube [VIDEO]

We've all seen ads on YouTube. Ones that are a direct cut from television or, ones that have been created especially for online broadcast. This...

What do you get if you add a simple mistake to an unmet expectation...

The lastest Volkswagen ad. This time for the new Beetle convertible.

Is cuteness a factor that helps make a video go viral? Or, do we...

Three days after its release on YouTube the latest ad from Volkswagen has gathered close to half a million views. It's not a particularly remarkable ad. But, it does have a puppy in it.

We think this Volkswagen commercial is Forcing it a bit. What say you? [VIDEO]

We find it amusing that uberbaddie Darth Vader would be chosen by Volkswagen to serve as the hero in this commercial for the 2012 Passat. Not only that, but they slap the cape and helmet on a kid who's, what? Five? Six? What say you? Inspired commercial creativity or the lowest form of pandering?

Volkswagen’s viral success: the fun theory

Its latest campaign, The Fun Theory, is based on the idea that people's actions can be changed by something as simple as 'fun'. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a 'never-ending' bin manage to dramatically change people's typical behaviour for the better. And all of this with barely a reference to Volkswagen.

Volkswagen's viral success: the fun theory

Its latest campaign, The Fun Theory, is based on the idea that people's actions can be changed by something as simple as 'fun'. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a 'never-ending' bin manage to dramatically change people's typical behaviour for the better. And all of this with barely a reference to Volkswagen.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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