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Is this one simple ritual the key to success? Branson, Mandela and Edison all...

Everyone, regardless of their career path, should journal. Whether it’s Branson’s hastily scrawled notebook memos, Oprah’s gratitude-filled memoirs or Kahlo's art-strewn diaries, journaling is the reoccurring trait many successful people share.

This is why the supervillains of the Suicide Squad would make the best start-up...

Rarely is a business founded with the perfect team. How does one recruit an ideal start-up squad?

Expert360 soars global with its first international office right in the Big Apple

Aussie consulting startup Expert360 continues to drive the global demand for flexible work, recently opening its first international office in New York City

Aussie start-up DesignCrowd hits half a million designer freelancers in 124 countries

Aussie start-up DesignCrowd, one of the world’s largest creative design marketplaces, has reached half a million freelance designers on its global platform

Yatango is set to debut on the ASX with a unique business model inspired...

Sydney based consumer technology company Yatango is set to debut on the ASX in June via a reverse takeover of Latitude Consolidated Limited (ASX:LCD),...

You won’t believe the things crowdsourcing has been used for

Whether providing feedback, tackling a big problem, or just providing useful data, crowdsourcing is evolving into a sophisticated, problem-solving tool. In fact, more and more...

Know your niche! It’s working for the reinvented TigerAir [VIDEO]

One of the most fundamental parts of any marketing campaign is, knowing exactly who you are talking to. The airline industry in Australia is no...

Rudd vs. Abbott. Playing on a social media near you.

As the political battle heats up ahead of the national elections this year, a Canadian software-maker has come up with real-time analytics on how it’s playing out on the all-important social media.

There’s a new set of superheroes in town and they all work for Richard...

I think that if I had a real superpower, like being able to fly, I'd find some interesting things to do with it. I'm not completely sure I'd end up working for Virgin, although, those little red dresses are kind of awesome.

Marketing 101: Don’t take things away from your customers

It’s not often that I think Virgin make mistakes. Normally, I think its customer service; advertising and general corporate behaviour makes it a company that should be followed. However, I don’t feel that way today. I think the company has made a blunder, one that will affect thousands of loyal airline customers.

Aussie entrepreneur meets Richard Branson with eye on Virgin Galactic space trip

Ruslan Kogan, 27-year-old founder and CEO of Kogan Technologies, along with other members of the world's first team of Virgin Galactic space tourists yesterday joined Sir Richard Branson in the Mojave Desert for the unveiling of Virgin Galactic's SpaceShipTwo.

Virgin a victim of Black Friday. Or were they?

When handed lemons, this is one organisation that clearly knows how to make lemonade (perhaps with a dash of rum, a sprinkling of mint and a Virgin branded miniature umbrella). This does make me wonder, as veterans of email direct marketing, could Virgin have known about this possible outcome? To make such a big faux pas on Friday the 13th was an awfully convenient.Could Virgin be pioneering a new technique - the strategic marketing mistake?

Richard Branson answers the Top 10 questions crowdsourced from Digg users (at 35,000 feet)

Earlier this year, Digg users were invited to submit questions they would like to hear Branson answer, then urged to rate (digg) the questions of others. Then, socialite-turned-media-mogul Arianna Huffington put the top ten most dugg questions to Branson on the inaugural Virgin America flight from San Francisco to Orange County, California. Some people find the experience of listening to Arianna Huffington a bit like fingernails down a blackboard, but Branson's dulcet tones and the hum of the jet engine help to balance things out.

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