Tag: viral
Primary school advertising prodigy wins Labor’s endorsement [VIDEO]
Yesterday, the Australian Labor Party endorsed a "special election message" from Harrie, aged 11 years old. According to the Labor Party's description on YouTube: "Harrie sent this through to us and we thought it was worth sharing with everyone. Thanks Harrie." Real? Fake? Ingenious? Or cringe-worthy? That's for you to decide.
How to win Coles Egg Racer game. Prepare for a beat-up!
The app is a rare example of an Aussie brand developing a promotion exclusively for iPhone users. I'm talking about the development of an actual application, rather than the increasingly passe trend of giving an iPhone away as a prize. Or, strangely, giving iPhone users free access to Twitter and making a big fuss about it.
Marketing: what's the buzz all about?
It's a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.
Marketing: what’s the buzz all about?
It's a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.