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Anything America can do, we can do better and, in a shorter time frame...

I don't think I could stand the U.S. election cycle. Three years of campaigning would be unbearable. The Australian election cycle is bad enough. This...

What can a failed phone thief teach every entrepreneur? Lots, actually [VIDEO]

This video may real. Or, it may not be. That's not the point. It reminded me, that no business should assume it knows anything...

Dance pony, dance! A dancing shetland pony uses the number one rule of viral...

That's one mighty fine looking pony. And boy, can it move its tiny little pony feet.

How to harness the power of cuteness to reach new markets [VIDEO]

How cute memes and musical genius has inspired the creation of the lastest viral video. It just goes to show that the inspiration to be remarkable can come from anywhere.

Is this the best video you’ll ever watch about being an entrepreneur? [VIDEO]

What can an entrepreneur learn from a two-year old who knows how to shoot baskets? It turns out. A lot?

Is cuteness a factor that helps make a video go viral? Or, do we...

Three days after its release on YouTube the latest ad from Volkswagen has gathered close to half a million views. It's not a particularly remarkable ad. But, it does have a puppy in it.

EXCLUSIVE: The creators of ‘Dumb Ways To Die’ share the secrets behind Australia’s most...

Metro Trains’ Dumb Ways to Die campaign might soon come to be regarded as Australia’s most successful viral advertising campaign… ever. Shortly before Christmas, James Tuckerman caught up the the campaign’s creators, John Mescall and Adrian Mills of advertising agency McCann Melbourne.

If someone says “I want it to go viral”, chances are, I’ll go postal...

Oh, I wish I had a dollar for every time I heard it said that a 'viral video is a part of the marketing plan'. I'd have about $724. Which would buy quite a lot of coffee.

How to improve on a viral video, and make the perfect pavlova at the...

Last week a viral video began popping up everywhere - how to separate eggs using a plastic water bottle. It has clocked more than seven million views in one month. Impressive.

Whatever you do, don’t look down. Volvo Trucks takes on content marketing [VIDEO]

There's a special kind of crazy reserved for people who do stunts. Especially stunts like this one. Volvo Trucks wanted to demonstrate the precision and control of its new line of trucks. So, what better way than to have someone tight rope walk between two trucks.

Brick by brick, oh baby, going to get to your love … of Lego...

If Channel Nine had any clue it would have take a direct feed from The Guardian newspaper, and broadcast its entire Olympics coverage in a stop-motion Lego animation. I mean, it's not a big stretch. Karl Stefanovic actually has Lego minifig hair without even trying.

Forget everything you know about humans: Meet the superhumans [VIDEO]

This is the UK Channel 4 promotion for the upcoming Paralympics. I don't have much to say about this, other than watch it. Feel inspired. And, I...

A new lease of life: the secret life of books [VIDEO]

Ok, so books may be so 2004. But there is something about walking into a bookstore that can be intoxicating. This video was put together by a small team of staff and volunteers that support a single-store bookshop, Type Books in Toronto, Canada. Its elegant choreography and music make it mesmerising viewing.

How far will people go for free crackers? [VIDEO]

Apparently, FMCG company Fantastic wanted to test how far people would go for a free box of their crackers. So, naturally, they built a machine. I don't think we have enough machines to do our bidding. This one, however, had people do its bidding.

The three essential elements every video must have to go viral. And it isn't...

With more than 48 hours of video being uploaded to YouTube every minute (yes, every minute), just how can you make your video 'go viral'? Jason Allocca, whose job is to watch online videos every day, as the Trends Manager for the YouTube, explains three elements that define all viral videos.

Those music video mad geniuses in OK Go get interactive in latest song

We've seen the imaginative guys from OK Go on treadmills. We've seen the band channel Rube Goldberg and share the camera with awesome dogs. For their latest trick, these musical masters of the viral video tried their most daring stunt yet -- making a vid dressed in skintight, pond-green unitards.

What is this ad trying to sell? (The future of product placement: It’s so...

Bad product placement is as convincing as Tom Cruise’s shoe lifts. (Fittingly then, Cruise has been front and centre in some of the most shameless pimp-my-product moments in modern celluloid history.) But the future of product placement is far more subtle. In fact, it's barely even there.

8-year-old Juju gives Egypt’s Mubarak a lecture on democracy [VIDEO]

You can shut down the Internet in Egypt, Mr. Mubarak. You can threaten to cut off mobile phone communication. But you can't silence the people -- especially little Juju.

Hey, sweet video! Now, will you hire me? Five of the best (and worst)...

Innovative businesses know they need to use innovative means to attract innovative talent. Prompted by Twitter's recent foray into viral video recruitment, we decided to assemble five of our favourite recruitment videos from the not too distant past (including those that are so bad, they're kind of good).

Opportunity knocks as “Hoarse Whisperer” rasps

Chemist chain, Chemmart, have seized a cheeky opportunity, launching an online advertising campaign to promote throat lozenges in the wake of the “Hoarse Whisperer” internet sensation. Jim Jacques, formerly known as the voice of harness racing in South Australia, earned the moniker of “The Hoarse Whisperer” after losing his voice while calling an event at Globe Derby Park earlier this week. Here's the video.

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