Tag: viral advertising

You may have seen the 'Love your work' ads on television from accounting software provider MYOB. One that springs to mind includes a hipster...

Volvo Trucks is doing some remarkable things with its marketing. The company is not one to shy about from the opportunities to be interesting, memorable...

Last year, we shared our distaste for a Coca-Cola wannabe-viral ad that featured a tricked-out soda machine on a university campus. Well, the Happiness Machine campaign rolls on, with commercials showing an overly generous Coke truck turning neighborhoods into giddy mobs. We're even less impressed. Your thoughts?

The 'viral' video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.

The 'viral' video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.