Home Tags Vinomofo
Vinomofo has employed a multi-tier media buy covering off free to air and pay TV in both Australia and New Zealand, open-air outdoor advertising spaces nationally, cinema and an aggressive acquisition campaign across digital and social platforms.
New research by Harvard private equity and venture capital guru Josh Lerner, commissioned by Blue Sky, shows Australia’s VC market is far from saturated
Wine start-up Vinomofo raised $25 million in financing from Blue Sky Venture Capital to bolster rapid domestic growth and support operations in new markets
Radio and TV personality Jules Lund recently launched a new social media influence app, TRIBE backed by $750,000 seed funding from big name investors
Sketchbook Ventures is a new Australian start-up incubator under The Catch Group. The Catch Group was founded by entrepreneurial brothers Gabby and Hezi Leibovich in...
The horizon really looks quite bright for the start-up community of Australia, I must admit. I mean, how can it not be bright when...
The Coolest Company accolade was awarded to app developer Budge for creating a way to make gaming meaningful. “When is losing fun? When charities win,” said Tuckerman.
Vinomofo has an ambitious mission: to create a new generation of wine consumers far removed from the effete, bourgeois, oloroso –sipping Frasier Cranes with whom the pastime has long been associated. Since its initial launch in 2007, Vinomofo has endeavoured to bring people and wine together as a source of good wines and engaging customer service practices.
For longer than any of us have been alive, advertising primarily revolved around paying a fee to leverage mass or niche audiences built by publishers and media outlets. To build an audience today, you don’t need a gargantuan printing press or a television studio or five floors of reporters. The barriers to entry to publishing content online are nil, and thus brands are capitalising on the more affordable content delivery systems today to bypass advertising.