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Facebook is changing the way we use email and is stopping us using the...

Facebook is altering the way we communicate, according to new research by the good peeps at Ovum. Almost half of UK consumers responding to Ovum's survey said that social networking platforms have adversely affected their use of email services. But wait, there’s more. A cool 40 per cent blamed Facebook for a decline in the use of voice fixed services, 34 per cent said they made fewer mobile phone calls due to you-know-who, and 29 per cent said the number of text messages they send was heading south.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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