Tag: vegemite

Vegemite will always be an Australian icon. Even though it is now owned by the US giant, Kraft. A recently arrived American asked me if...

We contend that imaginative commercials may come and go, but catchy jingles are forever. Sure, we recognise the Energiser Bunny and the Qantas koala. They're memorable. But not can't-get-it-out-of-your-head memorable. And now, will a possible ditty for 99Designs join them?

Based on dim-memory, subjective reasoning and a (slightly self-conscious) desire to create a traffic accumulating list of massive link bait longevity (like this one), we've created what we've (rather ambitiously) called, "The seven stupidest marketing stunts of all time." (The stunts are presented in no particular order.)

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).

Clearly, iSnack 2.0 and Westpac's banana smoothies left a strange taste in your mouth, while Mars and the Liberal Party delivered a wrong'un with their spin. Readers who don't take the world too seriously agreed with our pre-emptive request (to not take the report too seriously), while Virgin's black email generated enough annoyance to equal the sinking of Storm. Jackson Jive shimmied in to score your number eight vote, while the social media attempts of the big brands to attract your clicks failed to inspire you (once again). The Myer float scored the least votes at number 10 (perhaps due to the number of people who now own their own special parcel of this prestigious accolade).

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

Two weeks ago, we asked our readers to help us assemble our annual Dumb Report, a selection of Australian goofs, gaffs and groaners from...

Every year, at about this time, we take greater pleasure in assembling and releasing the outcomes of our annual DUMB REPORT, a selection of goofs, gaffs and groaners from the world of business, politics, media and marketing. As we've said in the past, making mistakes is all part of growing a business. According to the wisdom of Kerry Packer, "If you get things right 60 percent of the time, you will rule the world." It's just a pity that not all mistakes are created equal.

Every year, at about this time, we take greater pleasure in assembling and releasing the outcomes of our annual DUMB REPORT, a selection of goofs, gaffs and groaners from the world of business, politics, media and marketing. As we've said in the past, making mistakes is all part of growing a business. According to the wisdom of Kerry Packer, "If you get things right 60 percent of the time, you will rule the world." It's just a pity that not all mistakes are created equal.

In the good old days when TV spots were cheap and Colgate-Palmolive seemed to have an unlimited budget, a style of advertising emerged under the banner of, “It’s so bad it’s good”.