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So, you’ve weathered the storm that was the GFC. That’s a relief, no doubt. But where to now? Looking forward there is justifiable concern that uncertain consumer sentiment, combined with the absence of the 2009 stimulus package, will see sales remain lacklustre.
If you developing a product or service that’s designed to meet a consumer’s need, here’s the reason why you can’t just be better than what currently exists. Or you can’t just be really useful. You have to be insanely, grossly, massively, obviously, simply and wonderfully useful.