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Look past the creepy, robotic voice of the vending machine. It's really creepy. This integrated promotional campaign for ice tea manages to achieve real life and online brand awareness at the same time. Clever, huh?
The moment Google unveiled its novelty technology Instant Search it inspired a young Stanford student Feross Aboukhadijeh to create an Instant search experience for Youtube. He posted his work on Hacker News and, within 24 hours, Feross received a tweet directly from Youtube CEO Chad Hurley asking "Are you ready to leave school?"
// WAIT! I'm not here to evangelise Twitter or to pick news items out of it merely because it seems to be a slow...