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Social media meets real world with a Twitter activated vending machine [VIDEO]

Look past the creepy, robotic voice of the vending machine. It's really creepy. This integrated promotional campaign for ice tea manages to achieve real life and online brand awareness at the same time. Clever, huh?

Google Instant: Search revolution or baseless hype?

The moment Google unveiled its novelty technology Instant Search it inspired a young Stanford student Feross Aboukhadijeh to create an Instant search experience for Youtube. He posted his work on Hacker News and, within 24 hours, Feross received a tweet directly from Youtube CEO Chad Hurley asking "Are you ready to leave school?"

How I used Twitter to put a CEO on the street

// WAIT! I'm not here to evangelise Twitter or to pick news items out of it merely because it seems to be a slow...

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HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Plenty of recruitment agencies have tallied the numbers and found that the average dud hire will cost an organisation between $50,000 and $70,000, factoring...

FREE BUSINESS TOOL

Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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