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Why 75% of Australian business-women use social media for marketing purposes

Nearly three out of four Australian businesswomen use social media as part of their marketing strategy, according to a survey released by the Australian Businesswomen’s Network. Social media tools such as Twitter and LinkedIn are firmly established as an important component of a business’ marketing strategy, said Suzi Dafnis, community director of ABN, a training, mentoring and advocacy organisation with more than 20,000 members.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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