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This is the survey that astonished our founder and shocked our readers. Are Australian...

How much web traffic is normal for a business in Australia? What do you think is normal strategic behaviour? Do Australians really know what...

How to get traffic to your website and customers for your business without SEO

PreneurCast is a marketing + business podcast. Author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and...

Show Pony Fashion uses social media to make $1M in first year. Who says...

Founded little over a year ago on the back of a credit card 'investment' Show Pony Fashion has defied the industry trend of sliding sales to post it's first million dollars in revenue. A combination of internationally-inspired, Australian-designed and affordable garments coupled with an intelligent approach to social media and ecommerce seems to have struck a chord with Australia's fashion-conscious women.

If these six phrases sound familiar, SEO is not for you.

One of the most misunderstood areas of online marketing is Search Engine Optimisation (SEO). The main aim of SEO is often forgotten: to build traffic from your target audience and increase action on your website. If you understand this, you’re off to a good start. But if your attitude is, “I want to rank first NOW!” you may want to quit while you’re ahead.

The simple mathematics of web conversion (you don’t need to be a rocket scientist)

If you are like most online entrepreneurs, you're probably obsessing about traffic without giving conversions a second thought. But what most website owners don’t realise is that their profits (what they actually can take home) can be multiplied many fold by giving conversions the attention it deserves.

How a small fry can dominate Google

At some point, many small businesses feel stuck – stuck behind a larger competitor with resources that far outstrips their own. All is not lost though because, according to Fiona Mackenzie, these businesses are prime candidates to turn to the Internet which offers a level playing field and where a small one-man band can be bigger than Goliath. Start with thinking small, she tells Anthill.

If your banner click-through rates are weak, look to your search data

Display advertising offers one of the lowest click-through and conversion rates of any online channel. Yet there are solutions. Search engines and analytics packages are loaded with valuable data that can be used for display. Here are two tactics you can use to increase traffic with search data.

Google Maps adds live traffic information for Australian cities

Earlier today, Google made one of its most useful online services, the Sydney-developed Google Maps, even more useful for Australian users by adding current traffic information to several cities.

How we doin’?

It's been two weeks since we announced that Anthill Magazine would be reducing its print frequency (in favour of a fuller, fatter quarterly) and that we would be simultaneously re-launching our website (part of a concerted push into digital media).

How we doin'?

It's been two weeks since we announced that Anthill Magazine would be reducing its print frequency (in favour of a fuller, fatter quarterly) and that we would be simultaneously re-launching our website (part of a concerted push into digital media).

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