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The stage is set for success, all you need to do is stay focused, keep costs and distractions low, and execute. Why then spend your valuable time and money exploring intangible things such as intellectual property (IP)?
Is the name of your business protected? You’ll probably say 'yes' if you have a business name registration or are a registered company, but...
‘Patents’ and ‘patent pending’ are much more than words bandied about on late-night infomercials. Like other tools in the intellectual property stable, patents are intended to protect an inventor’s product or method. As with copyright and trademark, patents can initially seem daunting. However, the following seven tips will set you on the path to understanding how patents apply to your business.
So you’ve got a great idea for a business, a new product, a fashion label or even the next big craze. It’s all planned out – the business model, name and branding, website, marketing and even the premises. But there is one thing that you’ve left out – your trade mark. Tony Eades explains the necessity to trademark your brand to protect your business.
The national IP registrar recently received "numerous calls from trade mark owners who have received an invoice from a company known as TMP, Trademark Publisher".
The boots might be warm and fuzzy, but the term "Ugg/Ugh" sends chills down the spines of many Australian retailers. For decades, "Ugg/Ugh" remained off the Australian Register of Trademarks, largely because it was considered by manufacturers and retailers to be a generic term in Australia. Then US giant Deckers Outdoor Corporation registered "Ugg" (and its derivatives) as an Australian trade mark and, like all diligent patent and trade mark holders, began mailing cease and desist notices to Australian retailers selling boots under the name(s).