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Remarqueble launches tool to help companies claim their brands in an online world

Brand creation’s a slippery little sucker. The second you get the lay of the land, the rules change. Again. Fortunately new Australian business Remarqueble has come up with a simple way to do just that. The Melbourne-based company has built some very clever technology that’s helping small-to-medium enterprises and large law firms alike to stake their branding claim in an increasingly digital landscape.

What is ‘design registration’? It’s all about protecting your good looks.

It’s vital that you take care of your looks. No, we are not talking about wearing the right sunscreen or drinking two litres of water a day (although that’s important too), we're talking about the best way to protect the appearance of your new product. Design registration refers to the overall visual appearance of a product, rather than the way it functions. Remember that when determining the appropriate type of protection for your product.

Use it (properly) or lose it! How to prevent your trade mark from becoming...

Use your trademark as an adjective, and not as a verb or noun. This will prevent your mark from becoming generic. For example, you can now Hoover a floor or Google a person. But this type of use of language undermines the trademark.

Google wants you to stop Googling

As anyone who has passed within earshot of me over the last few years knows, I'm a Googleophile. Of course, this hardly makes me Robinson Crusoe. Millions of people around the globe believe Google is more than merely a hyper-successful technology company; it is a force for human advancement.

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