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App expert says Australian start-ups are too tech-heavy and that’s why so many fail

“From my experience, tech start-ups tend to forget about the importance of selling and marketing and focus too much on the product. It is vital to have key members of your team who are tech-savvy people but without team members who understand sales and marketing, traction and business success may become difficult to achieve," explains Steve.

AppVillage: A reminder of our appy future, and its democratisation

AppVillage will democratise app development, making a potential app creator of you and me. It will take an idea from anybody, evaluate it and then, if found to possess commercial appeal, create the “process and management required to take these concepts from ideation to reality.” Of course, that includes marketing the app.

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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Three easy wins when using LinkedIn with David Hobson [FREE REPORT]

"If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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