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Do you know what to do when a customer tells you ‘I can get...

You’ve delivered a flawless pitch. Overcome every objection so far and are moving in for the hard sell. You can see them signing the dotted line and becoming another satisfied customer. But then there’s a pause.

This new tech start-up enables businesses to stream music without breaking the law

QSIC, Australia’s first and leading commercially licensed music streaming service, has exceeded 1.5m streams in the last quarter and has added Melbourne, super-venue, Garden State, to its expanding client database.

Blog Avenues wants to put your business on the road to Australia’s most influential...

Founded by marketing duo Lisa Johnston and Rachael Ballard Sydney based tech start-up Blog Avenues is Australia’s newest influencer marketing platform

This Melbourne-based file-sharing service is giving Google Drive and Dropbox a run for their...

Sixty Digits, a small Melbourne-based business has created a file-sharing service more than three times faster than the big boys of file sharing: the...

Car sharing gets further along as GoGet adds Toyota plug-in hybrids to fleet

GoGet, Australia’s first car sharing service, added another first against its name. In a broad partnership with Toyota Australia, the Victorian government and Moreland City...

Nine of the world’s top 10 brands are crowdsourcing. So umm… what are you...

At Interbrand, there are 3 factors considered in assessing brand value. The first is the brand’s financial performance. The second is its influence on...

With multiple advances, electric cars enter fast lane

Pure electric cars are, well, a pure disaster. Over 100 companies have missed plans and heroically absorb Olympian losses. Some sell their cars at less than the cost of the traction battery alone. But there is hope, real hope.

Green Car Innovation Fund pumps $63 million into Toyota. Commercialisation Australia gets $61 million...

Senator Carr's office announced last week that it will invest $63 million to bring production of Toyota’s next-generation, four-cylinder engine to the company's plant in Altona, Victoria. The Altona plant currently employs 320 people. By way of comparison, the much lauded Commercialisation Australia fund has been allocated $244 million over the four years 2011 to 2014. That's $61 million a year. Which option, do you think, will create more jobs?

There’s a lot of iTalk going on, marketing survey says

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

There's a lot of iTalk going on, marketing survey says

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

The case for the socially responsible corporation

Authenticity and trust will be two of the key cornerstones for corporate reputations in this Era of Responsibility. This will come not only from your policies and public pronouncements, but from the actions and beliefs of your employees.

Paragliding donkey the stupidest marketing stunt ever? We have six more.

Based on dim-memory, subjective reasoning and a (slightly self-conscious) desire to create a traffic accumulating list of massive link bait longevity (like this one), we've created what we've (rather ambitiously) called, "The seven stupidest marketing stunts of all time." (The stunts are presented in no particular order.)

Consumers are demanding their brands have a social purpose

Over the past six months, we have watched the public meltdown of three major, formerly stellar brands – Tiger Woods, Toyota and BP. Fortunately, in the world of marketing, as in science, for every action there is almost always an equal and opposite reaction.

Think Mums and Dads are jiggy with it? Toyota does. [Video]

Collectively, the money spent on car advertising in a year must be enough to end third world debt. And what for? So we can watch another well-crafted, beautifully shot and stylish depiction of a beautiful, well-crafted and stylish car that we'll probably never get the chance to own. Promoting the latest and greatest to run off the production line has become amazing and predictable. Which is why this recent ad from Toyota comes as a refreshing change.

Who’s on track?

It's said that in China the economic revolution is most visible on its roads. In recent years, carmakers from Japan, Europe and the US have...

Who's on track?

It's said that in China the economic revolution is most visible on its roads. In recent years, carmakers from Japan, Europe and the US have...

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