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Innovation and globalisation: perfect bedfellows

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Globalisation is really about direct international investment. Investment will flow to where the innovators are, so innovation must be focused on global impact.

Tony Surtees – Enterprise creator

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Highly acclaimed marketing expert Tony Surtees prefers to avoid labels. If he had to nominate one for himself, it would be 'enterprise creator'. His particular ability is to assess changing market places and pick future trends, uncovering opportunities. He lets us in on some tricks learnt so far in his glittering global career.

Tony Surtees: mind games

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Best-selling author and entrepreneur Seth Godin, describes him as "one of the most brilliant marketers on the scene today." Most Australians know him as...
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

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The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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How to market your business when you don’t have a business...

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When Oli Gardner and his co-founders first came up with the idea for Unbounce, most of their planning sessions were all about the complex...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

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