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I was at an event the other day when I met a very smart, respected, and likeable business owner, named Ron. We got to discussing LinkedIn, and I asked him how many connections he had. He mentioned he had around 300, and then went on to proudly proclaim that he knew “all of them personally, save three or four”. That's great for taking care of your existing customers, I thought, but what about attracting new ones?
I have lost count of the number of times my friends, colleagues, and business partners have made the statement, “Facebook is personal. It is not for B2B! Try LinkedIn.” I understand their sentiment. Since its inception, Facebook has always been an intimate space reserved for friends and family, or very close professional associates. But it doesn't have to be that way.