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How to create advertising that compels people to buy

Every business owner in the world knows the expression, "I know half my advertising is wasted, I just don't know which half." For the...

How to become a killer copywriter

Is your writing tired and boring? Are you looking for a killer copywriter? It’s time you discovered the secrets to making good copywriting great. Whether...

FREE BUSINESS TOOLS

FREE BUSINESS TOOL

Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE