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What is this ad trying to sell? (The future of product placement: It’s so...

Natalie Chandler -
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Bad product placement is as convincing as Tom Cruise’s shoe lifts. (Fittingly then, Cruise has been front and centre in some of the most shameless pimp-my-product moments in modern celluloid history.) But the future of product placement is far more subtle. In fact, it's barely even there.
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Five essential ingredients for a humming homepage with James Tuckerman [FREE...

Anthill Magazine -
0
Most homepages dedicate too much of their valuable space to predictable and generally unhelpful information, such as the purpose of the business, their products and services, their achievements and needy invitations to ‘buy, buy, buy’ or ‘contact us for a free consultation on no obligation quote’. Effective homepages focus on the needs and wants of the customer.

The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

The Ultimate Social Media Almanac with James Tuckerman [Cheat Sheet]

HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Five essential things to get right if you want to raise...

How to market your business when you don’t have a business...

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Five essential things to get right if you want to raise...

Anthill Magazine -
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So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

Four Page Digital Marketing Strategy [FREE RESOURCE]

How did Sean Clark build a $300 million turnover company from...

The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Anthill Magazine -
0
Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

5 Business Lessons From Tinder [INFOGRAPHIC]

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