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The challenges of growing a business – and how to meet them [PODCAST]

Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

What ‘Dunbar’s number’ and ‘your weakest links’ can teach you about business.

As popularised in Malcolm Gladwell’s book ‘The Tipping Point’, ‘Dunbar’s number’ is a theory suggesting each of us can only maintain stable relationships with a maximum of 150 other people (i.e. meaningful contact once a year minimum) at any one time. What’s more, the theory is now backed up by Facebook. The social networking juggernaut reports the average user has 130 friends, which slots nicely into Dunbar’s average range of 100-150 meaningful relationships per person.

Are you a Maven?

Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that cause an idea (or product) to go viral. As Gladwell states, "Ideas and products and messages and behaviors spread like viruses do." He then suggests triggers for making an idea 'tip'. One of these involves harnessing the power of 'influencers'.

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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE