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If you're a James Bond villain, you'll know that nothing is more 'cutting edge' than laser tech. (Say it with me, 'Laaaay-zer.') In 2014, The Laser Co founders, Liz and Oni, both craving creative output outside of work, decided to scratch an itch. Starting very niche, using a friend's laser cutting machine, the pair saw an opportunity to design and make small products to generate an income online. They started developing laser-cut signage and showing off the results on Etsy.