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Website of the Week: The Gruen Transfer

In shopping mall design, the "Gruen transfer" refers to the moment when consumers respond to "scripted disorientation" cues in the environment (of course, with the goal of soliciting a purchase). It shouldn't come as a surprise, therefore, that the website of the popular ABC television program of the same name is extremely effective at seducing visitors who wander through its pages, making departure feel almost impossible.

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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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Five things to get right before you quit your day job,...

Are you wondering if you are ready to quit your day job to pursue your entrepreneurial dreams? You, like many other aspiring entrepreneurs, may feel stuck and unable to take the plunge into the startup lifestyle. Dan Mumby is here to make sure you know the five key things to get right before you quit your day job in this FREE CHEAT SHEET.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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