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Sydney startup URGE has leveraged what seems to be a blindingly obvious idea and turned it into a rapidly growing and scalable business. Customers can now directly message the company that they are clients of.
The next time you interrupt a face-to-face conversation to tweet your own witty repartee... The next time a friend actually stops liking your Facebook fan-page because you bumped them from the FourSquare mayorship of the pet-grooming store... The next time you spend your Friday afternoon watching YouTube clips instead of catching up with friends... reflect on the lessons you learned in this video.