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Sometimes it's worthwhile thinking about what life would be like without things that we take for granted. In this video, Ikea pitches us a world without textiles. How about a dress made of crockery, alfoil undies and cactus back scrubbers? One of the biggest questions that many entrepreneurs wrestle with is 'will anyone want this?' So, by imagining a world without your innovation, you may be able to answer your own question.