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Online: How to stand out from the online pack

It's not news that the number of eyeballs searching for products and services online is growing rapidly. But you're possibly not aware of just how rapidly growth in internet commerce is occurring.

Strategy: Effective leadership

While it may be heretical to some, I believe great leaders are made, not born. Undoubtedly, there are those among us who inherited certain traits that naturally lead them to leadership roles. But any individual with the right character, willpower and discipline can become a great leader.

Google wants you to stop Googling

As anyone who has passed within earshot of me over the last few years knows, I'm a Googleophile. Of course, this hardly makes me Robinson Crusoe. Millions of people around the globe believe Google is more than merely a hyper-successful technology company; it is a force for human advancement.

You can't do that on television

Online video has hit prime time. YouTube now claims to be streaming 100 million clips per day. Viacom and Google are experimenting with delivering short TV clips through online ad inventory space. Most of the major US networks are delivering traditional programming via iTunes or their own download service. And social networks like MySpace are adding rocket fuel to the explosion in viral video distribution. Is this TV 2.0? I don't think so.

You can’t do that on television

Online video has hit prime time. YouTube now claims to be streaming 100 million clips per day. Viacom and Google are experimenting with delivering short TV clips through online ad inventory space. Most of the major US networks are delivering traditional programming via iTunes or their own download service. And social networks like MySpace are adding rocket fuel to the explosion in viral video distribution. Is this TV 2.0? I don't think so.

Media tips

One of the many reasons I love the work I do as a freelance journalist is that I get to spend a lot of time talking to emerging Australian technology companies. There is a vast wealth of incredible innovation in this country, embodied within hundreds of companies that will reshape the world in their own small way.

Ticket to ride: tech parks and industry clusters

Ambitious business builders know better than most that, in this lucky country, the only luck that sticks is self-made. Sid Subbrahmanyam considers a few locations where geography still matters in search of some elusive ingredients for success. Hold on tight!

Ankit Fadia: the ethical hacker

By the age of 16, Ankit Fadia was the author of several best selling books and a popular website on his pet subject: ethical hacking. Following the terrorist attacks of September 11, 2001, the US Government hired him to decrypt a critical email intercepted from Al Qaeda. It was, as they say, a good career move.

Victorian Technology Profiles Aug/Sep 06

The path from start-up to success story can be a challenging journey. These two Victorian innovators are taking the path less travelled, turning good ideas into profitable international businesses, and they're not looking back!

Marketing: what’s the buzz all about?

It's a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.

Marketing: what's the buzz all about?

It's a concept that has taken on many names in recent times, including buzz marketing, viral marketing, word-of-mouth, word-of-mouse and stealth marketing. Whatever you call it, the concept is simple: using customers to create a conversation about a product or service.

Book reviews

Book Reviews

Follow the music

If you are at all interested in how technology and the internet are shaping media and culture, then pay a visit to aftertv.com, a website hosting a series of podcast interviews by digital media critic, Andrew Keen.

The power of tittle-tattle

Greetings Anthillians! I've been sipping a glass of fine wine and contemplating the grapevine. Word of mouth has to be the most powerful form of advertising. How else could a brief conversation by the water cooler precipitate the purchase of a $300 dollar bottle of plonk? Professional antagoniser, Ray Beatty, is on the case.

Ant Bytes — AA17

If you've ever received an invitation to a wedding being held interstate or overseas, you'll know that sharing the love can be expensive and time consuming. But with technology doing more and more of our leg work these days, more palatable options were bound to emerge.

Surf’s up

Lists. Endless lists. The latest curse of the web are those endless swimming pools of customer data - most popular, most active, most tagged or downloaded. Personally, I hate them. They tell me nothing, other than other people's aggregated bad taste. Worse, they miss one of the internet's most subtle and powerful features - the discovery power of networks.

Surf's up

Lists. Endless lists. The latest curse of the web are those endless swimming pools of customer data - most popular, most active, most tagged or downloaded. Personally, I hate them. They tell me nothing, other than other people's aggregated bad taste. Worse, they miss one of the internet's most subtle and powerful features - the discovery power of networks.

Australia’s innovation blind spot

I recently had the good fortune to host the Commercialisation EXPO 2006 conference held in Melbourne. It covered all the right areas and was a great success, but it is clear that one troubling issue remains - the chasm between innovation and marketing is as wide today as it has ever been.

Australia's innovation blind spot

I recently had the good fortune to host the Commercialisation EXPO 2006 conference held in Melbourne. It covered all the right areas and was a great success, but it is clear that one troubling issue remains - the chasm between innovation and marketing is as wide today as it has ever been.

Medical tech: Good for what ails you

We often associate high tech with exciting gadgets, but it's easy to forget that technological advancements are responsible for saving thousands of lives every day. It's big business, with profound purpose. Catherine Kerstjens and Liz Heynes profile six "Medical and Scientific" category finalists from the 2006 Australian Design Awards.
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