Tag: Technology
Sowing seeds of knowledge
Whether you seek answers to the meaning of life or hourly updates on Angelina Jolie’s weight, the right information in this digital age is...
Videos from D6 Conference
Sick of sitting through tedious events (oh, I don't know, say, ones where the speakers repeatedly define "innovation") and then wishing there was some...
Debbie does… car loans?!
Not so long ago, I was visiting a fairly mainstream website (owned by one of Australia's larger media companies) when a banner ad popped...
HEMA – More than greets the eye
We recently stumbled on an acute example of just how appealing (and viral) a creatively designed shopping website can be. Dutch Company HEMA presents what at first glance appears to be a conventional ‘shop window’ product catalogue. But wait a few second and watch the magic kick in.
23andMe.com
Until recently, having your DNA tested meant you were either under scrutiny from the law, uncertain of your parentage or concerned that you were...
Tame the email beast – get control, get opened, get actioned
If you’re not careful, half your day can vanish down your inbox’s throat.
A survey of almost 600 professionals showed two thirds of them spent...
Man on a mission
Peng Choo has a dream. He dreams that one day soon, almost anyone (even school children) will be able to program microchips. But this...
Victorian Technology Profiles Dec/Jan 06/07
With much of Australia in the grip of the most serious drought in modern memory, technology promoting the efficient consumption of our most essential resource is most welcome. A key part of any water management strategy includes a precise and consistent method of monitoring water consumption.
Innovation: Disruption in the first degree
"Innovation" is a woolly beast. It has many disguises and aliases. To get face-to-face and down and dirty with innovation is no mean feat.
Book reviews
James Tuckerman reviews THE GOOGLE STORY and HOW TO TURN YOUR MILLION-DOLLAR IDEA INTO A REALITY
Big brands in search of a Second Life
Newsflash! Virtual Reality has arrived. If you think it's still the domain of pasty-faced geeks in bulky black goggles slaying digital dragons or bedding impossibly voluptuous sprites, brace yourself.
How to win at classifieds
First off, let's be clear. We have to kill the phrase 'online classifieds'. At best, it has the weary note of strained metaphors, like moving staircases and horseless carriages. At worst, it's symptomatic of a dated way of thinking about the world. These days, winning in classifieds really means winning in markets. And that, dear readers, is a much tougher job.
Media shake up – only the moguls will gain
The Packer deal took everybody by surprise. It coincided perfectly with the media reform announcements, but in fact had more to do with maximising shareholder value than with media reforms.
Here we go again
Everyone knows that business is all about cycles. What goes down must go up, and vice versa. With my dot-com scars so recently healed, I am loathe to be trumpeting another technology boom. But things are certainly afoot.
For miracle sales, get a halo
It seems like every bus shelter you pass features a back-lit silhouette of a dancing girl or boy with wires coming out of their ears. You don't have to read the logo to know that it's another ad for iPod. But did you know that the ad is doing wonders for Apple PCs?
The full package
About four years ago I took a break from my day job and went to Hollywood to chase Australian actors and filmmakers. The idea was to write a piece for Rolling Stone Australia on the lives of Aussie expats working in the entertainment industry. It was a similar project to one I had done a year earlier looking into the lives of expats in the technology equivalent of Hollywood - San Francisco's Bay Area.
Built to flip
Some companies are built to be sold. The intellectual property and business processes are bedded down and bundled into a transferable package. Find a market gap, identify potential buyers, build it, drive home the value and make the trade sale. And then, if you enjoyed the ride, do it again.
Victorian Technology Profiles Oct/Nov 06
The path from start-up to success story can be a challenging journey. These two Victorian innovators are taking the path less travelled, turning good ideas into profitable international businesses, and they're not looking back!
Legal: Business method patents
One of the great misconceptions about patents is that they can only be obtained on an invention of a tangible item. However, patents can also be obtained for how a business function is performed, provided certain criteria are met. These patents are known as "business method patents".
