Home Tags Target market

Tag: target market

Get the plunger! It’s time to remove those brand blockages.

What makes your business stand out above your competitors? What makes individuals select your products and services over theirs? What makes them stare at your website, brochures or you, desiring what you have to offer, and yet, at the end of the day, they fail to make a purchase and then move on to one of your competitors? The ‘inconvenient’ truth is that your business simply isn’t remarkable.

Get the plunger! It's time to remove those brand blockages.

What makes your business stand out above your competitors? What makes individuals select your products and services over theirs? What makes them stare at your website, brochures or you, desiring what you have to offer, and yet, at the end of the day, they fail to make a purchase and then move on to one of your competitors? The ‘inconvenient’ truth is that your business simply isn’t remarkable.

The market-building dilemma

Having a strong market-based business is great. You are a power broker and can often profit from both sides. But how do you get over the chicken and egg problem? From my experience working with more than 12 market-based businesses, there are two things you need to do.

Chasing every customer is a recipe for disaster

One of the worst steps you can take in business is attracting and accepting the wrong type of customers. This situation takes me back to one of my previous businesses. Looking back, I can't believe I planned it that way and there's no way I'd fall for it again. Here's why:
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

How To Grow Your Business and Profits with Jason Cunningham [CHEAT...

Recorded guerrilla-style in the basement of York Butter Factory, the linked video course is a rollicking, authoritative lesson (with some colourful language, mind you) from someone who has been through it all. In this Cheat Sheet, we cover three hot tips from the lesson, with a focus on helping business owners grow and increase profitability: Why entrepreneurs need to think about “the end," why cash flow is king – no matter what you’ve heard, and why you need to have a vision for success.

FREE BUSINESS TOOL

Three easy wins when using LinkedIn with David Hobson [FREE REPORT]

"If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE