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Marketing lesson: iPhone is for women, Android is for men

e-channel ran two sets of tests on users of the two different phones. In one, it delivered group buying deals offering discounts at grocery stores, restaurants and, health and beauty stores; in the other, it beamed information on the male-centric Australian Football League (AFL).

How Australia’s accountants missed the online business revolution

Guess what Australian accountants forgot during the last tax season? The Internet. Taxpayers scrambling to beat the June 30 deadline thronged to Google’s search service to find meaningful tax services online but may have found precious little, according to the search giant.

Business coach Andrew McCombe promises magic elixir on golfing green

As long as the sport has existed, golf and business have gone together like balls and sand-traps. Andrew McCombe is taking this natural relationship one step further, building a business around handing out networking tips, not just golfing wisdom, to business executives out on the green.

One man’s obsession with speedboats creates racy Australian innovation

This is as much a story of one man’s obsession with speedboats as it is about the development of a radical new water craft -- a boat that can match speeds recorded on highways. Trevor McDonald grew up in Rhodesia and dabbled with journalism for a while. But, all along, he had dreams of making waves. Bala Murali Krishna reports.

Earn Australian, buy American? Shop USA startup pins hopes on soaring Australian dollar

Soon, Harris and Nyo also discovered an even more significant financial fact that further raised their hopes of building a successful business: the average mark-up on most apparel and footwear at most Australian retail stores is a high 142%, making online overseas shopping even more attractive. Thus was born Online Shopping USA, an online American mall, if you will. Now, is Online Shopping USA a threat to High Street retailers in Australia?

Tech23 event in Sydney challenges emerging ICT companies to show off

Applications opened this week for one of the slots in Tech23, an annual showcase for Australia's emerging, edgy companies in the information and communications technology industry. The event will be held 23 August at Surry Hills in Sydney.

5.5 Lessons you might have missed at SydStart

In case you missed it, SydStart Autumn was held last week to the jubilation of entrepreneurs from all areas of the New South Wales start-up scene. Here are five (and a half) lessons gained from the event.

Five startup and investment lessons from Entrepreneurs’ Night Out Sydney

Recently, I attended Anthill's Entrepreneurs' Night Out event in Sydney. The event featured four panelists -- Domenic Carosa, Sebastien Eckersley-Maslin, Ian Lyons and Katey Shaw -- and a room of enthusiastic entrepreneurs. Here are five lessons, in particular, that stood out.

Global ideas take center stage with return of TEDxSydney

Devoted to the propagation of “Ideas Worth Spreading”, TEDxSydney 2011 will provide a speaking platform to around 20 of Australia’s leading innovators, thinkers, global leaders and change makers. As a member (free to register), you can also nominate a speaker whom you feel is deserving to be present for the event.

Meet ChargePoint Australia, Anthill 2010 Cool Company Award Finalist [X-Factor Award Category]

Three Australians visited Silicon Valley two years ago with the goal of getting a jump on the electric-vehicle era. Today, they say they're poised to give battery-powered cars a jolt. An EV driver will now be able to find a charging station on an iPhone app and, once plugged in, track the charge while he grabs a cuppa.

Web apps for dates, dress-ups and deal hunters: a look at the latest Sydney...

Five young entrepreneurs walk into a room. None of them have ever met before. They have 24 hours to brainstorm, design, program and implement a unique web application or business – and then introduce it to the world. It’s no joke. It’s the formula that defined the latest Sydney StartupCamp. Not much sleep was had, but in the end each group’s perseverance paid off: the ten participating teams now represent ten brand new businesses.

What creates word of mouth? A case study in coffee talk.

What makes for a good strategy to get people chatting and raving about your brand and passing the word on to others? We posed this question to Soup, a marketing agency that works with influential people to spread the word about products and brands. Tracey Coleman, Soup's conversations director, shared this story of a successful cafe in Sydney and what it revealed about word-of-mouth marketing.

10 secrets to weaving the perfect network

Networking isn’t about making a quick sale or converting people. It’s about building the foundation for a strong and powerful relationship. Focusing mainly on the sale is a great way to alienate!

How to prevent social media from devouring your day

If you have reached the stage where social media eats up far too much of your day, it’s time you took a step up to look at the bigger picture. Here are a few tips to help you get back on track.

Is political advertising good for democracy?

Last night on The Gruen Transfer, Russel Howcroft made the bold claim that: Political advertising pays for journalism. Within a heartbeat, co-panellist Todd Sampson voiced his disagreement, vehemently making the argument that treating politicians like a brand can only undermine democracy. What do you think?

University of Sydney PhD students score $57 million contract to create military robots

Marathon Robotics, a Sydney-based robotics company founded by three University of Sydney PhD students, has won a $57 million contract with the United States Marine Corps to trial its "Rover" robotic system as a live-fire marksmanship training utility.

Can you buy insurance for your ideas?

A company will generally not think twice about protecting its physical and tangible assets through insurance premiums. For example, premiums may be...

Jay Conrad Levinson brings Guerrilla Marketing to Australia [PODCAST]

Jay Conrad Levinson is credited with creating the term 'Guerrilla Marketing'. He is author of the 1984 book of the same name. His concepts have influenced marketing so much that today his books appear in 62 languages. In this podcast, he speaks with James Tuckerman about his past and his upcoming trip to Australia.

Entrepreneurs Week Melbourne kicks off for 2010

In partnership with Melbourne's most entrepreneurial organisations, including Mobile Monday, The Hive, TEDxMelbourne and the Churchill Club, E-Week 2010 will give participants an opportunity to gain the right skills, meet the right people and build their confidence to just get out there and start their own entrepreneurial endeavour.

Fryamz (SMART 100)

I removed the number plates from my car only to realise the rattling I had been constantly hearing on the car was from these same number plates scratching my paintwork. I thought there must be a better solution to stop this from happening but when I searched, I could not find anything that protected the car from the number plates or could stop the rattling that occurred from the plate. I then set to work designing a product that would not only cushion the plate, stopping rattling and damage, but also offer the consumer many unique designs to choose from.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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