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Is your company advertising in games? Here are the three key reasons why it...

Who are gamers, are they worth chasing as customers and is it worth advertising games? This article outlines answers to these questions and emphasizes the importance of in game advertising.

X|Media|Lab Global Media Ideas Pro Day Conference

Sponsored Promotion: If you are developing digital media ideas across platforms, attend the Pro Conference Day and explore: innovation in media and technology; international business opportunities; and new platforms, applications and content.

X|Media|Lab Global Media Ideas Pro Day Conference

Sponsored Promotion: If you are developing digital media ideas across platforms, attend the Pro Conference Day and explore: innovation in media and technology; international business opportunities; and new platforms, applications and content.

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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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