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Personal branding 101: A lesson from the best regional ad from the Super Bowl

I'm sure you've seen some great regional ads when you've been out and about. But, this one, it's something special. It's certainly not amateur. In fact,...

Banned Super Bowl ad goes viral as SodaStream enters the cola wars [VIDEO]

It's a guaranteed way to get media attention - have you ad banned. It worked for Dick Smith on Australia Day, now it's working for SodaStream at Super Bowl XLVII.

Anthill’s definitive best (Go Ferris!) and worst (Oh, Elton?) of Super Bowl commercials 2012

Call it a cliche. Call it gratuitously opportunistic. Call it what you will. But we know that whenever we run a post featuring a new, popular or funny commercial, your clicking fingers get awfully itchy. (Don't deny it. We have the stats to prove it.) Hence, here they are, the best and worst of the Super Bowl ads for 2012 (according to Anthill).

Super bowl vs. begging bowl

Why do so many of our universities appear reluctant to exploit their alignments with business and alumni when approaching the matter of fundraising? Why...
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5 Ways to get more out of your coffee shop meetings...

Far too much time is wasted in coffee shop meetings. More often than not, the conversation falls off topic, interruptions cause distractions and, before you know it, the meeting is over and you’ve achieved nothing. That’s what Antony Gaddie calls a Coffee and Doughnut meeting. You get a coffee and… zero. He’s the founder of Green Ant Marketing and he shared with us (over coffee) five things that you can do to help you make the most of your coffee shop meetings.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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