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These start-ups pitched their way into partnerships with Mondelēz brands for Mobile Futures [VIDEO]

A few weeks back, Mondelēz International put out the call for start-ups to apply for its breakthrough mobile marketing initiative, Mobile Futures. They have now...

Australia’s most ‘remarkable’ companies go wild at the 7th annual Cool Company Awards

The Coolest Company accolade was awarded to app developer Budge for creating a way to make gaming meaningful. “When is losing fun? When charities win,” said Tuckerman.

Meet StreetHawk, Anthill 2012 Cool Company Award Finalist [X-Factor Category]

Streethawk is an innovative targeted location-based marketing solution for retailers and brands. The service, originally envisioned by David Jones, of ThreatMetrix fame, provides increased foot traffic through the use of personalized geo-targeted messaging. The company lets users track key analytics related to targeted campaigns as well.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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