strategy
What an MBA program SHOULD teach
MBAs are wonderful things. They educate you in Mergers and Acquisitions, Finance, Remedial Accounting and a whole lot of other stuff. Sadly, they don’t teach you the two most critical theories in business, maybe because it would put all those revenue-generating MBA programmes out of business.
Keep your friends close and your competitors even closer
It is commonplace in business to look at what your competitors are doing and do your own carefully crafted version of that. Excuse me. I just threw up in my mouth a little bit. There is nothing unique about reflecting the messages within your industry.
“Does your website make you money or cost you money?”
There is a purpose to design that many developers (and even some marketers) simply don’t want to know about. Online marketing means creating a sales process that builds credibility, attracts new customers and becomes an extension of your business.
Lady Gaga sells the kind of porn that turns her clients on
Attracting new clients to your business can be as simple as finding out what turns them on. I’m talking about how to uncover the secret desires of your audience in order to really tickle their fancy and best excite and seduce them into becoming your clients.
BDO’s new CEO Pat Donato talks about differentiation and growth in the bean-counting business
It must be hard differentiating a large accounting and advisory company like BDO from its competitors. How can a firm of bean counters distinguish its brand from the rest of the bushel? In this interview with Anthill’s James Tuckerman, BDO’s recently appointed CEO for New South Wales and Victoria Pat Donato talks about his plans for growth and how he intends to position BDO in the Australian advisory landscape.
The Law of Success — Lesson Five: Initiative and Leadership
The Law of Success in Sixteen Lessons, Napoleon Hill’s 1,600+ page monstrosity published prior to Think and Grow Rich, contains a lot of useful information that can help you realise your potential. In this series, Joshua Moore covers each of these attributes in a practical way that you can apply to your life and work. Today he discusses Lesson Five: Initiative and Leadership.
My hunch says: don’t block Twitter followers
Let’s take a leaf from the pages of Old Media History. If you own a television set, TV networks can’t stop you watching their programming. There is no ‘block’ button on the control panel at your local TV station. Yet the demographic composition of a TV audience is essential to the success of a television when courting advertisers.
The Law of Success — Lesson Four: The Habit of Saving
The Law of Success in Sixteen Lessons, Napoleon Hill’s 1,600+ page monstrosity published prior to Think and Grow Rich, contains a lot of useful information that can help you realise your potential. In this series, Joshua Moore covers each of these attributes in a practical way that you can apply to your life and work. Today he discusses Lesson Four: The habit of saving
The Law of Success — Lesson Three: Self-Confidence
The Law of Success in Sixteen Lessons, Napoleon Hill’s 1,600+ page monstrosity published prior to Think and Grow Rich, contains a lot of useful information that can help you realise your potential. In this series, Joshua Moore covers each of these attributes in a practical way that you can apply to your life and work. Today he discusses Lesson Three: Self-Confidence
Hacks and geeks ponder media’s ‘Humpty Dumpty’ moment at Media 2010
How is the media handling the digital ecosphere? Matthew da Silva discussed the view from the wall with key players in attendance at last month’s Media 2010 conference, a Sydney ideas forum sponsored by Fairfax Digital.
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