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There are smarter ways to beat banner blindness than showing cleavage

This article is the fourth in The Anthill Guide to Online Marketing for Small Business (and Startups) series. Last time, we identified common terminology associated with online marketing and revealed how some websites artificially inflate Page Impressions. Today, we continue this theme and look more deeply into the science of online advertising, so that you may talk like an expert, and get ROI!

The case of the overstimulating workspace (Why “Nothing jangles a primate like crowding”)

One question – Where do you do your best thinking? – received the most surprising answer. Only around 10% of people responded “at work”. Consider this: people are paid to think, and are required to spend a lot of time at work, yet work is not the place where they think well.

Is a business name memorable if it’s Boring? Or if it’s Hung Far Low?

Does an eyebrow-raising or giggle-inducing name boost a business' profile or increase its clientele? Why not ask Men Behaving Handy, Great Lay Tiling, Getting to Mow You or Bzzzt Electrical Services.

How to broadcast your ignorance, then get ripped off

Do you ever feel like online marketing options were deliberately designed to confuse? In this post, we reveal some of the strategies that media organisations don’t want you to know - the tactics they use to inflate their figures (yes, it’s real and happens every day).

Atlassian’s Scott Farquhar talks about raising US$60 million from Accel

Atlassian co-founder Scott Farquhar should be in a good mood. Last month, the company he created with business partner Mike Cannon-Brookes, as 22-year-old university...

Loyalty schemes: How to leverage the power in your customer networks

Loyalty schemes on the most part are old-fashioned, generic and with little incentive for the consumer. Chintan Bharwada outlines how a business can rejuvenate how they reward consumers in a way that retains consumer interest.

How to create compelling offers for the web: Make them retweetable!

For the first article in this series, I asked 'Why are you bothering with online marketing?' My purpose, of course, was to emphasise the importance of creating measurable goals. But, be warned, even the most splashy, expensive, creative, courageous marketing initiative will fail if it is not built on a suitable foundation. To generate any interest in the online space, you must first develop a compelling reason for your target market to actually want to engage with you.

Small businesses that use Facebook and Twitter enjoy higher online revenues, survey finds

Australian small businesses that use social media as part of their online business strategy are more likely to achieve greater revenue returns from their websites than those that don't, according to a new research report launched by Melbourne IT. The results also found mobile applications on the rise and confusion around cloud computing.

Are women snubbing men in the boardroom?

Imagine this... You are one of one hundred and thirty women walking into a room to learn about networking with men to gain board positions. As you walk in, you see the only male presenter standing there, smiling, next to the door. He is not directly in your way. However, he is standing just far enough from the doorway that you have to change direction to make your way around him to enter the room and find your seat. Do you make an effort to say hello or walk on by?

Startup School scrapes attendee tweets to create eBook

What I personally found so interesting about this item of digital media is that it was created by the crowd and assembled by attendees (or one particularly passionate attendee in particular). And, despite having not attended the event, I suspect that it is more helpful than most of the glossy 'take homes' I find shoved in most 'goodie-bags' post most conferences.

The Law of Success: Lesson 9 — Doing more than you are paid for

The Law of Success in Sixteen Lessons, Napoleon Hill’s 1,600+ page first draft published prior to Think and Grow Rich, contains a lot of useful information that can help business builders realise their potential. In this series, Joshua Moore covers each of Hill's attributes in a practical way. Today, he discusses the value of doing more than you're paid for.

Is your idea sticky? Making your message memorable.

Is it true that we only use 10% of our brains? No, yet many believe it. Remember the tale of the guy waking up in a bath of ice with a missing kidney after accepting a drink from an attractive stanger in a hotel bar? Well, it actually never happened. Heath Chip has studied many of the legends that seem to draw us in so that he can apply their common traits to create messages that will break through the mass of ideas we're confronted by every day and stay lodged in our heads.

Sixteen innovative Australian digital projects to watch

Sponsored Message: Sixteen of Australia and New Zealand’s best digital projects will have the chance to be mentored by some of the biggest names in digital and entertainment media as part of X|Media|Lab ‘Global Media Ideas’ two-day lab, starting next Friday.

Soup’s Sharyn Smith and the growing influence of ‘word-of-mouth’ marketing [PODCAST]

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

Soup's Sharyn Smith and the growing influence of 'word-of-mouth' marketing [PODCAST]

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

Are you an ‘ideas man’. I hope it’s a common affliction.

I know myself well enough now to succumb to the rush of a new concept 'that has never been done before', before heading back to the here-and-now. I figure that this sort of activity, although no help to my current workload, is good for keeping my mind active, rather than feeling guilty about never being able to put these ideas into action.

Are you an 'ideas man'. I hope it's a common affliction.

I know myself well enough now to succumb to the rush of a new concept 'that has never been done before', before heading back to the here-and-now. I figure that this sort of activity, although no help to my current workload, is good for keeping my mind active, rather than feeling guilty about never being able to put these ideas into action.

A meeting of minds: partnership a positive move for growth

If you’ve ever wondered how the big corporations got big, it’s usually because somewhere along the way they entered into a partnership. Successful partnerships can help transform small businesses into multi-million dollar companies.

Facebook’s population is likely to exceed 500 million by June. But what will this...

In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.

Facebook's population is likely to exceed 500 million by June. But what will this...

In early February, Facebook announced that it had 400 million users and All Facebook’s Nick O’Neill is predicting that the company should near the 600 million user mark and surpass $1 billion in annualised revenue by the end of the year. But the growth of Facebook is evidence of something more than a fad.

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