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Does your business have an organisational culture? It’s important to your customers

Organisational culture is an intangible entity. As such, it is important to identify observable behaviours that indicate your organisation’s culture, as well as its alignment to your customer strategy and objectives.

Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

Compete? Not always. Lessons on how to make co-opetition actually work from the Markets...

New business operators often assume that success comes from crushing the competition. However, sometimes we need to work with our competitors for things to...

Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

Why you need a visual story about your business [VIDEO]

It's important to remember that people have different learning styles. Some learn by listening, others by reading, some by doing and, yet others learn...

Rebranding done right – putting the customers into the picture [VIDEO]

Telecom NZ has undergone a major rebranding exercise. The brand has been known for telecommunications in our sister island for more than two decades. Like...

What’s next for Google? Find out from Larry Page [VIDEO]

Google is now one of the internet behemoths but it began, like most businesses, as an idea. Now, it seems that there are few areas...

How to find the right investors for your startup

In the early days of starting up a business, it's common for entrepreneurs to accept any money that comes their way. Yet, this can backfire...

Why Buttons ‘n’ Threads chose to pivot its startup using crowd funding

After more than six months of research and vetting suppliers my co-founder, Sanchit Baweja, and I launched Buttons ‘n’ Threads in September of 2013....

Four Page Digital Marketing Strategy [FREE TOOL]

This Four Page Digital Marketing Strategy was initially devised by James Tuckerman for clients of his Loop Online Business Accelerator. It is a simple checklist to reinforce the four stages of the Loop Digital Marketing Methodology. [DOWNLOAD THE FREE RESOURCE]

What is the single most powerful advantage to give your business?

I recently read a report by PwC that said that one in four CEOs are unable to pursue a market opportunity, or have to...

Is your business caught in the growth trap? How to fix business growing pains

There are a whole lot of businesses being started every single day across Australia. Most make it to revenue, many make good revenue, but...

The pitfalls of having a plan for your business [PODCAST]

PreneurCast is a marketing + business podcast. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet...

Why this snake eating crocodile reminds me of tenacious entrepreneurs [VIDEO]

Let's face it. There are few things more Australian than the current viral video taken by Tiffany Corlis of a python devouring a crocodile...

Six common marketing mistakes that business make, time and time again!

These are the top six marketing mistakes that business owners make, in my opinion. 1. There is no marketing plan Do you have a plan for...

How to make decisions: If you don’t know where you’re going… [VIDEO]

In this video from Inc, author of Video Marketing for Dummies, Kevin Daum explains how to make decisions. So many businesses and, indeed, individuals, are...

Why do some startups work, where others fail? James Tuckerman shares his wisdom [VIDEO]

In this video with Krystal Kovacs from The Entrepreneur's Tribe, our fearless leader James Tuckerman, shares just some of his insights from his experience...

How to build a powerful online community for the benefit of your business.

First, of all I would like to note that there is a really big difference between audience and community. An audience is one-way. Not...

What’s your exit strategy? Snapchat wouldn’t sell for $3 billion, would you?

The question is probably not “would you?” but “could you?” Of course, the average SME owner can never achieve these crazy valuations. Instead, most lose...

Advertising is evil and must be stopped! (This ad tells us so…) [VIDEO]

You are probably aware of The Pitch on ABC's Gruen Transfer. Each week, two agencies are given what seems like a crazy or impossible...

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Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

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